BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
SENIORITY LEVEL: Junior Management
LOCATION: Seoul, Korea
Disclaimer: We might not have an open role at this moment, but, because our work environment is very dynamic, we would love to hear from you! We encourage you to apply and the moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible.
ROLE POSITIONING AND OBJECTIVES
This role is part of the Marketing team and is responsible for assisting the delivery of the company's digital marketing initiative by supporting the planning and deployment of marketing campaigns along with handling adaptations as per company strategy & business objectives.
Reporting Level: Individual Contributor
Geographic Scope: End Market
WHAT YOU WILL BE ACCOUNTABLE FOR
- Proactive participation in the development of effective and innovative digital activation plans
- Own dedicated digital projects and always strive for best possible outcome
- Responsibility for conception of digital marketing mechanics and implementation
- Executional responsibility on all possible digital marketing channels (SEO, Google Ads, Banner Ads, Social Media Marketing, Influencer Marketing etc.) that attract new consumers, evaluation of measures and adaptation & quick implementation where needed
- Continuous exploration of new digital marketing touchpoints and channels to exploit new advertising opportunities
- Close collaboration with CRM executive from the digital team for target group segmentations and developing engaging content and promotions within CRM
- Close collaboration with the e-commerce executive and digital analyst to ensure best in class consumer journey and a result driven working attitude
- Close collaboration across functions (brand marketing, legal) to deliver on brand and legally approved digital activities
- Work closely with several digital agencies in SEO, paid digital advertising, content creation, social media and more
- Constant monitoring of competitors and implementation of learnings
- Agile work in a dynamic team, quick implementation of measures, direct evaluation of results and fast, independent implementation of generated learnings
- Regular presentations and updates in front of senior stakeholders
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Understanding of consumer interests, consumer purchase decisions and motivations
- User centric mindset: always putting the consumer first
- Flexibility and intrinsic motivation to push projects forward autonomously
- Affinity for new media and technical innovations and a curiosity for new digital trends
- Project management skills and the ability to influence stakeholders even without formal leadership responsibility
- Strong team player
- Strong analytical and communication skills
- Business level English and Korean native is required. Other languages are always a plus
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.