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BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


SENIORITY LEVEL: Management Level


SALARY RANGE: Driven market salary + Bonus scheme + Excellent benefits

LOCATION: Ho Chi Minh City, Vietnam


This position plays as a key role in facilitating insights related projects, analysis & operational tasks. They play a part to the development of a Single View of the Nicotine Consumer and insights/foresights across the key contestable consumer pools to drive scale in our brands and protect the heartland base of our portfolio.

Reports to: Senior Consumer Insights Manager

Reporting Level: Leads Self


  • Responsible in the growth of the Insights & Foresights (I&F) agenda for Combustibles, New Categories for Vietnam
  • Complete the I&F plan and implement, lead and report on consumer research as defined by the Insights Manager.
  • Proactively develop consumer insights through analyzing multiple sources and harness findings, to build a profound, simplified understanding of combustible and new category consumers.
  • Translate data & information into impactful insights & foresights and support action from insights through guiding the business on interpretation and strategic decision making.
  • Provide input into the development of vision, strategy and go-to-market plans for each category.
  • Support the growth of a single view of the Nicotine Consumer in respective markets and assist in developing organizational understanding of consumers, shoppers & and the operating environment.
  • Assist in the management of research agencies, ensuring OTIF delivery of outputs at defined quality standards, and evaluations are conducted for initiatives.
  • Lead sophisticate internal data, research reports & ease of accessibility across the organization, driving tech-enabled automation and simplification
  • Support development and embedding of new capabilities across the business.
  • Assignment of other Consumer Insights - related tasks, initiatives as and when required


  • Bachelor's degree or equivalent experience in business, marketing, marketing, statistics or any related field
  • Proven experience (minimum 3 years) in Insights/ BI in a leading FMCG company or research agency covering all aspects of research methodologies and principles including both conventional and state of the art techniques and interpretation of results and implications
  • English, Vietnamese Proficient
  • Strong analytical skills to be able to identify & gather right information sources
  • Ability to influence and build consensus from team members
  • Strong communication and storytelling skills: ability to deliver effective presentations to stakeholders at all levels
  • Experience in running a research/information budget and in selecting and handling external suppliers
  • Proficiency in Office 365
    • Ability to develop impactful and concise presentations in PowerPoint
    • Ability to work at pace with Excel e.g. Pivot, Lookup functions, visualisation and data mapping
  • Mastery in traditional research data: inc. consumer U&A, brand health tracking, retail audit tracking, pack test, communication test, campaign tracking etc


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business

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