Digital IT Analyst

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

We are looking for a Consumer Technology Analyst to join our team and to execute our Direct-to-Consumer (D2C) strategy across Western Europe (WE). You will become a member of WE Area IDT team, where you will support the implementation of D2C digital technologies.

You will be a crucial link/bridge between eCommerce, CRM, Data & Analytics, and IDT helping to translate our team’s vision and strategy into capabilities and follow with multi-channel technology solutions’ implementations to deliver on business’ goals and values in a dynamic ecosystem of BAT’s Western European end markets. The IDT team will benefit from your experience to date and willingness to learn and share constantly acquired knowledge with the rest of the team and with our colleagues in the end markets.

Our approach to work with the end markets is a consumer-centric solution discovery and development where consulting skills, hence analytical mentality combined with openness, thinking creatively, courage to question the status quo, good listening skills, and ability to translate IT and product language into the customer benefits are important advantages and must-haves in our ongoing co-operation with the colleagues from Western European markets.

We are a high-reaching and dynamic team who are happy to welcome on board someone who is not afraid to roll up their sleeves, work hard, have fun helping others to strive, and enjoy the effects of the job well done. We are measuring the effects of our work by applying thorough metrics, so we always know whether what we are doing benefits our customers and colleagues.

Your key responsibilities will include:

• Identify consumers’ needs through the active participation in design-thinking workshops, market analysis, surveys. Research andanalyze market trends and competitors.
• Planning,organizing,andmanagingactivitiesaroundprojects.
• SupportthecreationofD2C solution strategies.
• Regularreviewofagreedmetricsand key performance indicators,suggesting improvements and seizing opportunities.
• Pro-activelyshareknowledgeandexpertise,bethesource of information and inspiration on the latest trends.
• Be part of solution teams and constantly communicate progress, backlogs, risks, resolving issues and documenting process flow and ways of working.
• Constantly thrive to discover innovation and technology possibilities to bring value to the area, provide recommendations and perspective for adoption and/or implementation where appropriate.
• Help IDT team to reach our business goals and solve problems.

What are we looking for?

Technical / Functional / Leadership Skills Required

• Experience at managing/driving improvements with suppliers on different eCommerce CRM & Marketing Automation platforms.
• Experience in system integration projects to build seamless connections between different application/solutions.
• Managing relationships with vendors in an efficient and pro-active manner.
• Solid graspofkeydigitalsolution principles:consumer-centered thinking, consumer journey, and consumer experience.
• Good communication and influencing skills, both written and verbal. Personable and able to build excellent working relationships.
• Solid analytical and problem-solving skills, including metrics driven thinking and a proven ability to leverage data and insights to drive performance. Having proactive & preventive approach on problem/incident solving.
• Ability to present data/results in consumable formats, including dashboards, reports, and data visualizations.
• Strong abilities in Office 365 applications.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.