Analyst - Internal Communications

BAT is evolving at a pace - truly like no other organisation.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

FUNCTION: Corporate & Regulatory Affairs

SALARY RANGE: Competitive Salary + excellent benefits + market leading bonus

LOCATION: Dhaka, Bangladesh

ROLE POSITIONING AND OBJECTIVES

The Internal Communications Analyst will support the development and execution of internal communication strategies and initiatives to create a better informed, engaged, and inspired organization. This role will assist in content creation, campaign management, and ensure effective communication flow across all levels of the organization, aligning with the company’s vision and goals.

Reports to: Head of Business Communications & Sustainability  

Reporting Level: Senior Level

Geographic Scope: Bangladesh

WHAT YOU WILL BE ACCOUNTABLE FOR

BUSINESS:

• Assist in developing and implementing internal communication plans to ensure key messages are communicated clearly and consistently
• Draft and edit a variety of internal content such as emails, newsletters, and presentations
• Collaborate with HR, Corporate Affairs, and other departments to align internal messaging with the company’s strategic objectives
• Support the planning and execution of internal events, including town halls, employee engagement activities, and recognition programs
• Manage internal communication channels (e.g., hubs, email newsletters, digital signage) and contribute to continuous improvement of communication tools
• Monitor the effectiveness of internal communications through feedback, surveys, and analytics, and suggest improvements
• Maintain a calendar of internal communication activities and ensure timely delivery of all communications.
• Assist in crisis communication efforts and ensure employees are informed and engaged during organizational changes or critical situations

PEOPLE:

• Coordinate with the senior managers in the development of creative campaigns to enhance employee engagement on BAT values
• Promote initiatives that bring leadership closer to employees, ensuring that leadership messages are well-understood and that employees feel connected to the company’s mission and vision.
• Coordinate with relevant functional teams across the organization
• Create opportunities for employees to connect and network within the organization, enhancing cross-functional collaboration and relationship building
• Coordination with internal creative agency for effective work delivery
• Ensure timely and effective engagements with internal and external stakeholders

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

• A minimum bachelor’s degree in business, communication, journalism, or any other related field
• Excellent written and verbal communication skills in English
• Ability to coordinate activities in a dynamic environment
• Capacity to handle complexity, turning complexity into simplicity and delivering clear messages; ability to explain technical matters in a clear and brief manner
• Creativity to power up the development and implementation of internal campaigns stimulating employee engagement
• Understanding of data & insights that can help to build content creation
• Expertise in approaching critical issues/cases, considering cultural differences
• Creative, self-motivated individual, using high professional standards and able to bring forth a strong orientation to the quality level of services for internal stakeholders

BENEFICIAL

• 1-2 years of proven experience in reputed organizations, exposure to multicultural teams, and matrix structure.
• Experience in developing different versions of content, such as infographics, data visualization, animation, and video, for a range of social/digital channels
• Experience with content creation tools and software, such as Adobe Creative Suite, Canva, or other design and video editing tools.
• Leadership and team management skills to motivate and cooperate with communication teams across different locations and backgrounds
• Leadership, interpersonal, and presentation skills suited to manage various groups of internal and external stakeholders.
• Enthusiastic and reliable teammate, working well in cross-functional teams.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come be the change!