BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
Reports to: Head of Business Development
Geographic Scope: Local
In this role you will be Co-Lead the development of category strategies within the scope of Trade. Link product assortment principles with role and capability of channel/account. Responsible in driving investment strategy, budget management and cross-functional team engagement. Translating Investment/channel strategy into principles, KPI/ROI, prioritization, Become the GO TO TRADE Person for the entrusted category, Initiate Internal Trade Performance Review (Quarterly basis).
Initiate growth plan for the category through demonstrating trade insights. Drive analytics & foresight of the category, contributes highly in defining opportunity to ACTIONABLE strategic/tactical growth ideas, Insights Discovery to translate & narrate opportunity to plan, Ability to build Sales Plan/Forecast (e.g., impact of new SKU, new outlet expansion)
KEY ACCOUNTABILITIES INCLUDE:
- Develop and implement category strategies and plans to achieve business targets.
- Manage product assortment, including assortment planning, selection, and optimization of planogramming and in-store space.
- Work closely with commercial finance team on pricing strategies and manage price positioning to optimize sales and profitability.
- Monitor inventory levels and ensure alignment with sales forecasts, working closely with the supply chain team to minimize stock-outs and overstocks.
- Collaborate with the brand marketing team to develop and implement promotional plans to drive category sales and increase brand visibility.
- Analyze sales data and key performance indicators to find opportunities for improvement and make data-driven recommendations.
- Conduct regular business performance reviews of products and customers to ensure they meet quality standards and consumer expectations.
- Provide guidance and support to cross-functional teams, including key account managers, marketing deployment team and sales representatives to ensure the successful execution of category strategies.
- Assume responsibility of budget management, development and revenue for category.
- Analyze consumer / industry trends, competitor products, innovation, emerging technologies, regulatory changes and pricing to see opportunities and make informed decisions.
KEY TARGET OF THIS ROLE:
- Establish optimized & purposeful assortment strategy through planograms and POSMs and improving touchpoints
- Geo deployment & channel strategy supporting business expansion
- Pricing & Promotion strategy enabled by clarity of performance review to drive insights and foresights
ESSENTIAL EXPERIENCE:
- Bachelor’s Degree from an accredited higher learning institution or equivalent combination of experience and education (preferred area of study: Marketing, Business, Communications, Economics, or other similar fields.)
- Ideally, not less than five years' experience in a sizeable FMCG company (preferable an MNC) with at least 3 year experience as Manage Others.
- Experience in category management within the Indonesia retail market.
- Familiarity with retail merchandising systems and software.
- Ability to drive and involved in pricing strategies, margin analysis and profitability optimisation.
- A cross-functional experience of Marketing (Planning, Brand or Trade) is an preferred
- Experience in vendor management and negotiations.
SKILLS AND KNOWLEDGE
- Delivering in ambiguous & dynamic situations as a part of a global multi-functional team by building partnerships & working diplomatically
- Drives innovation & knowledge sharing
- Excellent knowledge of software skills (excel, PowerPoint, and word) and fast learner.
- Excellent public speaking and business presentation skill.
- Flexibility to adapt to the changing market dynamics, consumer preferences and organisational priorities.
- Strong financial savvy and budget management skills.
- Analytical mentality with the ability to interpret data and make data-driven decisions.
- Excellent communication and negotiation skills to collaborate effectively with cross-functional teams and external partners.
- Meticulous with a focus on accuracy and quality.
- Ability to thrive in a fast-paced and dynamic work environment.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.