Consumer Insights Executive

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Junior Level

FUNCTION: DIGITAL BUSINESS SOLUTIONS

LOCATION: Monterrey

ROLE POSITIONING AND OBJECTIVES

The role is responsible for be an advocate for a consumer-led mentality within the organization, applying a comprehensive understanding of the nicotine industry, business drivers, consumer trends, attitudes, need states and behaviours, and delivering clear and actionable insights with a focus on recommendations to drive long-term portfolio sustainability and business growth.

Reports to: Insights & Foresights Lead

Geographic Scope: USA

WHAT YOU WILL BE ACCOUNTABLE FOR

• Support for Consumer Tracking Assets, driving deep understanding of incidence and cross-category consumer dynamics across the nicotine category (Cigarettes, Vapor, Oral products) including trends, brand CDF, brand equity, demographic profiles, brand attitudes, and barriers/drivers to adoption.
• Identify, onboard, and leverage next generation agile platforms to address evolving insights needs to support longitudinal analysis (switching, inflows/outflow, source of business), new launch tracking, buyer studies, market basket, channel dynamics, etc.
• Be a key contact and Subject Matter Expert for Consumer Track Data Sources, providing tool support and educating internal partners on the understanding and navigation of these.
• Effective collaboration with third party providers, including project supervising data integrity, ensuring functionality of our BI tools and developing new features.
• Deliver continuous information, analysis, and advice, allowing partners to find answers for key business questions and to develop consumer-led brand and marketing strategies, supporting corporate objectives.
• Prepare and update periodic and ad-hoc reports with effective data collection and analysis, creative visualizations and impactful storytelling including clear, actionable recommendations.
• Apply sophisticated software techniques (e.g. Macros) to help increase efficiency in data processing, allowing ta analysis and insights building instead
• Drive deployment of global solutions and standards, but also ensure solutions are having the right mix between standardization and tailoring to drive adoption and to collec value locally.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 3-5 years consumer/shopper/market insights experience at a leading consumer-minded company, whether that be at a consumer package goods company or a market research company
• University degree or equivalent experience in Economics, Marketing or Finance
• Experience with proprietary research projects
• Excellent English and Spanish written, oral and presentation/interpersonal skills
• Strong analytics and data management experience with proven track record of analytical thinking including an actionable insights approach and excellent storytelling skills.
• Capabilities in interpreting and manipulating large amounts of data.
• Ability to analyse disparate research projects and data sources, identifying, understanding, and communicating how different initiatives are connected and pointing towards the same insights and learnings. 

BENEFICIAL

• Previous experience working with English-speaking partners in an international environment.
• Experience with Data Visualization Tools (e.g. MicroStrategy, Power BI, Tableau)

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!